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Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
The company's buildings in St. Louis, Missouri are listed on the National Register of Historic Places. [1] The company's buildings were listed on the National Register in 2013. The Alligator Oil Cloth building at 4153-71 Bingham Avenue in St. Louis is listed on the National Register of Historic Places listings in St. Louis south and west of ...
It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
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The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone.
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