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  2. Direct-to-consumer - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer

    Direct-to-consumer sales can drive stronger brand loyalty and customer retention. [2] The main risks in the online Direct-to-consumer are expanding liability risk, cyber risk, and more supply chain demands. DTC exposes a business to tasks that would otherwise be taken up by wholesalers and retailers, such as shipping, labelling, and cybersecurity.

  3. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...

  4. Direct to consumer - Wikipedia

    en.wikipedia.org/wiki/Direct_to_consumer

    Direct-to-consumer, or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to ...

  5. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    Business-to-consumer (B2C), or direct-to-consumer, is the most common e-commerce model. It deals in electronic business relationships between businesses—both producers and service providers—with end consumers. Many people like this method of e-commerce as it allows them to shop around for the best prices, read customer reviews, and often ...

  6. Online shopping - Wikipedia

    en.wikipedia.org/wiki/Online_shopping

    An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online ...

  7. E-commerce - Wikipedia

    en.wikipedia.org/wiki/E-commerce

    Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales; Business-to-business (B2B) buying and selling. [6] Gathering and using demographic data through web contacts and social media. B2B electronic data interchange.

  8. Business to many - Wikipedia

    en.wikipedia.org/wiki/Business_to_many

    Business-to-many or B2M is a marketing term for a business that sells their goods or services to other businesses as well as to consumers. Unlike B2B firms that only engage themselves with other businesses or retail firms (B2C) that only contact consumers or the end users of the product, B2M firms do both. It is important to understand that ...

  9. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    A business will then need to consider which channel is more cost-effective and productive in terms of timely delivery, efficiency, pricing policy, and where it stands among competitors; for example, overall feedback, higher rating, and higher demand from customers.

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