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Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
The company claims this as the first example of a brand name appearing on the outside of an article of clothing. [9] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
In May 2021, PVH was reported as exploring a sale of the Heritage Brands division, with Authentic Brands Group as a potential buyer. [10] The sale was officially announced on June 23, 2021, consisting of Izod, Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August 2, 2021.
The company's buildings in St. Louis, Missouri are listed on the National Register of Historic Places. [1] The company's buildings were listed on the National Register in 2013. The Alligator Oil Cloth building at 4153-71 Bingham Avenue in St. Louis is listed on the National Register of Historic Places listings in St. Louis south and west of ...
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
Eastbay established its own clothing brand in 1990, offering jackets, pants, shorts, underwear, socks and tops in various sports teams' colors and styles, with the Eastbay logo. On September 29, 1995, Eastbay made an initial public offering on the NASDAQ stock exchange. Two years later, shareholders sold the company to F. W. Woolworth Company.
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Nasty Gal is an American fast-fashion retailer that specializes in fashion for young women. The company has customers in over 60 countries. [4] Founded by Sophia Amoruso in 2006, Nasty Gal was named "Fastest Growing Retailer" in 2012 by Inc. magazine. [5]