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Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
Its lightweight formula contains diamond powder, which gives a brightening effect while minimizing the appearance of pores. It also features glycerin to keep your skin nice and moisturized ...
The product was soon renamed Noxzema and promoted as a skin cream with a variety of uses. In 1920 the Noxzema Chemical Company factory was opened in a house in Baltimore. [ 5 ] The Noxzema product was promoted through radio and print advertising, and continued to achieve increasing sales throughout the United States during the 1940s.
Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel [Hamamelis spp.] which he discovered could heal small cuts and other ailments.