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You want to make sure it’s the right shade, it delivers adequate coverage and it stays on all day. While we love a full-coverage formula fo The 19 Best Lightweight Foundations for Smooth ...
Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]
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On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades. [10] In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer.