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International Silver Co. / 1847 Rogers Bros. silverware advertisement in Ladies' Home Journal (1948), with co-promotion of fashion and The Adventures of Ozzie and Harriet show. Starting in the late 1930s, ISC sponsored the Silver Theater, a radio program in Hollywood featuring many stars of the era and was broadcast on CBS radio.
William Hazen Rogers (born May 13, 1801) was an American master silversmith and a pioneer in the silver-plate industry and whose work and name have survived to the present day. Rogers – together with his two brothers and, later, his son – was responsible for more than 100 patterns of silver and silver-plated cutlery and serving dishes.
F. B. Rogers Silver Co. was a silversmithing company founded in Shelburne Falls, Massachusetts in 1883. It was acquired by Edmund W. Porter and L.B. West, who incorporated the company and moved manufacturing operations to Taunton, Massachusetts in 1886.
Concurrently, the International Silver Company advertised their 1847 Rogers Bros. silverware with advertisements in LIFE magazine including product endorsements by Hollywood actresses. Many also performed in the Silver Theater, including Judy Garland, Carole Lombard, Ginger Rogers, Rosalind Russell, and Loretta Young.
Household silver or silverware (the silver, the plate, or silver service) includes tableware, cutlery, and other household items made of sterling silver, silver gilt, Britannia silver, or Sheffield plate silver. Silver is sometimes bought in sets or combined to form sets, such as a set of silver candlesticks or a silver tea set.
Valade said the chain is offering a "$2 $4 $6 $8 Value Menu" in addition to meal deals for $10. Service, ambiance, convenience, and having a range of price points is also critical, said Valade.