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The magic bullet is a scientific concept developed by the German Nobel laureate Paul Ehrlich in 1907. [1] While working at the Institute of Experimental Therapy (Institut für experimentelle Therapie), Ehrlich formed an idea that it could be possible to kill specific microbes (such as bacteria), which cause diseases in the body, without harming the body itself.
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
Ehrlich's team began their search for such a "magic bullet" among chemical derivatives of the dangerously toxic drug atoxyl. Arsphenamine was used to treat the disease syphilis because it is toxic to the bacterium Treponema pallidum , a spirochete that causes syphilis.
used exclusively in veterinary medicine sig. signa, signetur: write (write on the label) s̄ sine: without (usually written with a bar on top of the s) sing. singulorum: of each SL, s.l. sub lingua: sublingually, under the tongue SOB shortness of breath sol. solutio: solution s.o.s., si op. sit si opus sit: if there is a need s.s., SS
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Interleaf PrinterLeaf / WorldView document format (now Broadvision QuickSilver) 6E 2B 31 00: n+1: 344 nii Single file NIfTI format, used extensively in biomedical imaging. 6E 69 31 00: ni1: 344 hdr Header file of a .hdr/.img pair in NIfTI format, used extensively in biomedical imaging. 52 41 46 36 34: RAF64: 0 Report Builder file from Digital ...
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Modified-release dosage is a mechanism that (in contrast to immediate-release dosage) delivers a drug with a delay after its administration (delayed-release dosage) or for a prolonged period of time (extended-release [ER, XR, XL] dosage) or to a specific target in the body (targeted-release dosage).