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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. The Trade Desk - Wikipedia

   en.wikipedia.org/wiki/The_Trade_Desk

   The Trade Desk is headquartered in Ventura, California. It is the largest independent demand-side platform in the world, competing against DoubleClick by Google , Facebook Ads , and others. [ 2 ] [ 3 ] Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information ...

4. Ebidding - Wikipedia

   en.wikipedia.org/wiki/Ebidding

   Therefore, the bidding is going to be more dynamic. If the bid decrement is high, the bidding steps must be optimally designed to obtain the best results. There might be no ‘‘‘extension‘‘‘ of the auction if a set time is being given. In the case of an extension, the auction elongates itself for a certain time if a supplier makes a bid.

5. Rubio's Coastal Grill, citing rising business costs, abruptly ...

   www.aol.com/news/rubios-coastal-grill-citing...

   Carlsbad-based Rubio's said it would keep operating 86 remaining restaurants in California, Arizona and Nevada. ... Coastal Grill, grow to about 200 restaurants in California and several other ...

6. My party of 4 spent $700 on dinner at Disney World's ... - AOL

   www.aol.com/lifestyle/party-4-spent-700-dinner...

   We reserved a table at California Grill for 7:30 p.m., choosing that time intentionally so we'd be seated during the Magic Kingdom fireworks display.

7. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...