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KFC began to advertise nationwide from 1966, with a US television budget of US$4 million. [43] In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns.
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
[23] [65] By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. [28] A KFC restaurant in Kuwait City, 1980. There were 5,800 KFC outlets worldwide by 1983, located across 55 countries. [66]
Colonel [a] Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC). He later acted as the company's brand ambassador and symbol.
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Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
In May 2016, Collins Foods further acquired 13 KFC restaurants in New South Wales and Victoria. As of November 2016, Collins Foods operates 190 KFC stores in Australia: 132 in Queensland, four in the Northern Territory, 41 in Western Australia, and two in New South Wales. [14] An additional 5 to 6 stores were planned for financial year 2017. [15]
KFC restaurants: 1952–present: Colonel Harland Sanders founded Kentucky Fried Chicken and eventually became its mascot; a later cartoon version was voiced by Randy Quaid. Foghorn Leghorn: 1986–1988 One of the Looney Tunes in form of the commercials along with Henery Hawk, Egghead Jr., and Miss Prissy. Jason Alexander: 2001–2003 Hip-Hop ...