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BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company , and in 1928, [ 3 ] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn . [ 4 ]
After leaving BBDO, Durstine spent two months consulting for General Motors Over-Seas, The New York Times, and NBC, before announcing he was forming his own agency, Roy S. Durstine, Inc., in July, 1939. [20] Although Durstine had been responsible for $5 million of BBDO's business in 1939, none of those clients followed him to his new firm. [21]
The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB ...
The BND has 300 locations in Germany and foreign countries. In 2016, it employed around 6,500 people; 10% of them are military personnel who are formally employed by the Office for Military Sciences. The BND is the largest agency of the German Intelligence Community .
After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned.
Allen G. Rosenshine [2] (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO).
He then served in the United States Army in Germany. Upon his return, he took a job as a copywriter at Bloomingdale's. He was on the editorial staff of Esquire magazine when he took a position at BBDO in 1950. The subscription solicitation letter began:
Nazi Germany. Foreign Armies East (German: Abteilung Fremde Heere Ost). Army intelligence analysis service of Nazi Germany. Defense (German: Abwehr): Army intelligence gathering service of Nazi Germany. Observation Service (B-Dienst, χB-Dienst, MND III) (German: Beobachtungsdienst): Naval intelligence service of Nazi Germany.