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The average cost to license a Starbucks store is $315,000. You’ll also need $700,000 in liquid assets to be considered. What Is the Concept Behind Licensing Instead of Franchising?
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. [8] Starbucks had previously attempted to enter the Indian market in 2007. [9] On 19 October 2012, Starbucks opened its first store in India, measuring 4,500 sq ft in Elphinstone Building, Horniman Circle, Mumbai.
Tata Starbucks owned and operated Starbucks outlets in India as Starbucks Coffee "A Tata Alliance". [214] Starbucks opened its first store in India in Mumbai on October 19, 2012. [215] [216] [217] On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam, [218] [219] [220] and its first location in Hanoi in July 2014. [221]
The franchising of foreign goods and services to India is in its infancy. The first International Exhibition was only held in 2009. [39] India is, however, one of the biggest franchising markets because of its large middle-class of 300 million who are not reticent about spending and because the population is entrepreneurial in character.
The average cost to license a Starbucks store is $315,000. You’ll also need $700,000 in liquid assets to be considered. Take Our Poll: What Are You Worth to Your Company?
US Locations have failed or have been converted to Starbucks when Starbucks owned this brand. This brand's franchising rights for coffeehouses in non-United States markets and in United States military bases are owned by Focus Brands, and is still active in those markets. Second Cup: Canada: 300+ Secret Recipe: Malaysia: 440+
Launched in India in 2012, Tata Starbucks - a joint venture between Starbucks and India's Tata Consumer Products - operates 233 outlets across 19 Indian cities.
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