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The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, [8] up from 230 million in 2005. [9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC's talk show McEnroe was one notable example. [26] Another example is The CW show, CW Now, which received two 0.0 ratings in the same season. In 2014, Nielsen reported that American viewership of live television (totaling on ...
The Arbitron ratings released in 1984 showed an increase in listeners to Stern's show. Having moved shifts to 3–7 pm, he attracted audience shares of 3.8%, 4.2%, and 4.6% that year. [ 31 ] [ 32 ] The show was popular among males aged between 18 and 34, a highly-marketable demographic for advertisers. [ 32 ]
KVIL-AM-FM first finished in Dallas–Fort Worth's top 10 Arbitron ratings in 1974, the year after Arbitron combined Dallas and Fort Worth into a single market. It topped the ratings for the first time in the fall of 1976, with Chapman (and his cast of supporting players) in the morning, Larry Dixon and Bruce Buchanan (Jim Edwards) in mid-days ...
After being stuck below a 1.0% share in the first two rating periods, KMVN finally recovered in the Spring 2007 Arbitron ratings, when it started to show its first increase to a 1.2% share. With KBIG's decision to shift to a mainstream Adult Top 40 direction in September 2007, KMVN was hoping to inherit its rival's displaced listeners, who had ...
The show was then repeated an average of once a day over the following week, with a final broadcast airing in January. Between 1997 and 2004, the countdown began at noon on Christmas Day after the "24 Hours Of Christmas"; the start date moved to Christmas Eve in 2005, which was the last year where Elvis Duran and Paul "Cubby" Bryant hosted the ...
The Fall 2007 Arbitron ratings book showed WGER in tenth place 12+ with a 3.3 share; however, by Spring 2008, the station had sunk to a 2.2 share 12+, falling behind Gladwin-based rimshot country station WGDN-FM. WGER was the first station in the Tri-Cities market to play continuous Christmas music for the holiday season.