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LifeLock by Norton was an American software company active from 2005 to 2017, and was best known for its eponymous LifeLock identity theft prevention software, now sold by Gen Digital after the latter acquired LifeLock in 2017. LifeLock's system monitors for identity theft, the use of personal information, and credit score changes.
When I first heard about LifeLock last year, I was very intrigued by its service. I was especially interested in how it advertised the services: With the company's CEO telling everyone his social ...
LifeLock is a company famous for advertising "identity theft protection services" and its "million dollar guarantee" by printing the Social Security number of its CEO Todd Davis all over the place.
As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud. [13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists ...
A recent federal judge's ruling says that LifeLock is breaking California law when it puts credit alerts on consumer files at credit reporting agencies. The lawsuit was brought last year by credit ...
Robert Maynard (born 1962) is an American businessman. Maynard is the co-founder of LifeLock, Internet America, and SurchX, as well as of several smaller companies.Internet America and LifeLock both went public and were subsequently sold for large returns.
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