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Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation.
Imagery is visual symbolism, or figurative language that evokes a mental image or other kinds of sense impressions, especially in a literary work, but also in other activities such as. Imagery in literature can also be instrumental in conveying tone .
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context.
The theory first appeared in an article published by linguist Hans Josef Vermeer in the German Journal Lebende Sprachen, 1978. [2]As a realisation of James Holmes’ map of Translation Studies (1972), [3] [4] skopos theory is the core of the four approaches of German functionalist translation theory [5] that emerged around the late twentieth century.
He estimates that the theory and practice of English-language translation had been dominated by submission, by fluent domestication. He strictly criticized the translators who in order to minimize the foreignness of the target text reduce the foreign cultural norms to target-language cultural values.
The polysystem theory, a theory in translation studies, implies using polyvalent factors as an instrument for explaining the complexity of culture within a single community and between communities. Analyzing sets of relations in literature and language, it gradually shifted towards a more complex analysis of socio-cultural systems .
Translation criticism falls within the field of Translation Studies and some view it as less "scholarly" than the pure branch of this discipline. [4] However, it is noted that it is not merely a subjective concern because of the recognition that value judgments play a part in the translation field. [ 5 ]
On Translation discusses various aspects of translation and was published in Cambridge, Massachusetts. In his essay, Jakobson states that meaning of a word is a linguistic phenomenon. Using semiotics , Jakobson believes that meaning lies with the signifier and not in the signified.