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Preferred Hotels & Resorts was founded by 12 North American hoteliers in 1968, originating as a referral organization for hotels. [3]In 1981, the association rebranded under the name Preferred Hotels Worldwide, and ended the personal referral system previously used for membership.
Choice Hotels' rewards program is called Choice Privileges. In order to earn points through the program, one must book a reservation by either calling a toll-free number, going online, or using their mobile app. Points are updated the day after the user's stay. [77] To redeem points earned using the program, one must log in on Choice Hotels ...
Most major hotel loyalty programs are associated with one or more branded credit cards. By spending on the hotel-affiliated credit card, the customer earns loyalty points and other benefits in the hotel program. These points are used for free hotel nights. Some credit cards also offer an automatic upgrade to a higher level of the hotel reward ...
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The spin-off of Wyndham's hotel business occurred on May 31, 2018, creating Wyndham Hotels & Resorts. In June 2024, the hotel chain has more than 9,200 hotels in over 95 countries, represented by 24 brands. [21] In October 2023, Choice Hotels announced a proposal to purchase all outstanding shares of Wyndham for $90 per share. [22]