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Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States.Its namesake beer, Schlitz (/ ˈ ʃ l ɪ t s /), was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". [1]
A member of the Uihlein family, he is a descendant of the brewers of Schlitz beer. [6] Until 1980, Richard Uihlein worked in international sales for General Binding Corporation, a company co-founded by his father, Edgar Uihlein. [7]
By 1966, Schlitz sold its interest to a group led by Moore, putting it back under Canadian ownership. [5] In 1951, Labatt launched its Pilsener Lager; when it was introduced in Manitoba, the beer was nicknamed "Blue" for the colour of its label and the company's support of Winnipeg's Canadian Football League (CFL) franchise, the Blue Bombers.
Schlitz was first brewed by the Joseph Schlitz Brewing Company in Milwaukee. Schlitz was one of the world's top-selling beers during the first half of the 20th century. [46] Pabst Brewing Company also produces four Schlitz malt liquors—Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor. [43]
Joseph Schlitz was born on May 15, 1831, in Mainz, Hesse-Darmstadt. He immigrated to the U.S. in 1850. In 1856, he assumed management of the Krug Brewery in Milwaukee, Wisconsin. [a] In 1858, when he married George August Krug's widow, Anna Maria Krug, [1] he changed the name of the company to the Joseph Schlitz Brewing Company.
Though canned beer had existed since the 1930s, the Sixties are when it really came into its own. In 1965, Schlitz introduced pull tabs on canned beer. By 1969, canned beers outsold bottled beer ...
The new City Brewery Latrobe entered into an agreement with Boston Beer Company in April 2007, and began producing that company's Samuel Adams beer that spring. [4] In March 2011, the company bought a brewery in Memphis, Tennessee, originally built by Schlitz in 1971 and later owned by Coors for $30 million. [5]
The Stroh Brewery Company was a beer brewery in Detroit, Michigan.In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, [2] Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream.