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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self-confidence in women and children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
[126] [127] Unlike Dove's long-running beauty campaign, Lynx advertising often creates mini-series of advertisements based around a singular product rather than communicating an overarching idea. Using images the company knows it will receive complaints garners the brand more free publicity and notoriety, often through controversy.
Dove Medical Press is a privately held company founded in 2003 [11] by Tim Hill, a former managing director of Adis International and five other founders. [12]As of 11 April 2013, 42 of the 131 journals were indexed in PubMed, while 30 of the 131 journals had fewer than ten articles.
Pakistan & Gulf Economist, (Weekly magazine on business and economy, published in Karachi) Pakistan Textile Journal, (Monthly textile magazine, published in Karachi) Shaheen Annual Youth Magazine, (In languages English, Urdu, Saraiki & Pashto, published in Allama Iqbal Medical College, Lahore)