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Grimace's Birthday was commissioned by Wieden+Kennedy on behalf of McDonald's and produced and directed by Brooklyn-based studio Krool Toys, founded by Tia Chinai and Stefan Cohen. [3] The game was released as a promotional tool to coincide with the release of the Grimace Shake and the limited-edition Grimace Birthday Meal.
McDonald’s head of social media shared an "insider view" of the Grimace Shake trend, reflecting on the viral TikTok trend that took hold of the internet.
This is an accepted version of this page This is the latest accepted revision, reviewed on 19 February 2025. Promotional milkshake sold by McDonald's Grimace Shake Product type Milkshake Introduced June 12, 2023 (2023-06-12) US: June 12, 2023 CAN: May 14, 2024 UK / IRE: August 28, 2024 NOR: September 4, 2024 AU: October 4, 2024 ZA: October 22, 2024 NZ: October 23, 2024 JP: October 30, 2024 ...
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In addition to adding a special meal for the birthday blob to the menu, the company launched a video game in which Grimace travels around the world rounding up his pals to cut his birthday cake.
Released in 2016, Anatomy is a game focused on exploring an empty house and finding voice tapes within it as the house begins to change around the player. Initially, collecting these tapes is the only component of the game, but the program eventually glitches and closes itself; when reopened, the house has changed radically, with static on the game screen and audio distortion occurring.
The McDonald's Grimace Shake trend led TikTokers to drink the milkshake and pretend to pass out in a puddle of purple. Now, Grimace addressed the trend in a tweet.