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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Our inner dialogue, whether positive or negative, has a huge effect on our mood. Words have power, and the way you talk to yourself is as important as the company you keep and the food you eat.
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The modern use of the phrase is generally attributed to Fred R. Barnard. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. [6] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words."
Positive film, which is used to develop photos (slides) that would go into a slide projector, is also known as “reversal,” “slide,” or “transparency” film. It is a film or paper record of a scene that represents the color and luminance of objects in that scene with the same colors and luminance (as near as the medium will allow).
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The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...
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