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This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. It merged with the NPD Group in 2022 to become Circana ...
Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL. [1] The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency ...
The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2] NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities.
CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally. [3]
A market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States.
Research Voice (www.research-voice.com) is a forum inviting all members of the marketing research chain—suppliers, researchers, end clients, consultants, associations, and participants themselves—to come together and express ideas on the development of innovative approaches to gathering opinions.
26 September 2017: automotiveMastermind Inc., a provider of predictive analytics and marketing automation for the automotive industry. [25] 26 September 2017: Macroeconomic Advisers, an independent research firm forecasting the US economy. [26] 3 August 2018: Ipreo, software solutions and data provider in global capital markets. [27] [28]