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2. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

3. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   The main difference between traditional and customer engagement marketing is marked by these shifts: From 'reach or awareness focused' marketing communications and their metrics (GRP or pageview) towards more targeted and customised interactions that prompt the consumer to engage with and act on the content from the outset.

4. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

5. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing and Marketing Concepts are directly related. Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: [27] Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   In other words, brands need to set specific advertising objectives when creating online social media ads. Customer engagement, increased revenue and brand awareness, enhanced customer experiences, and thought leadership positioning are typical marketing objectives for social media marketing. [29]

7. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer.