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The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
Leaf Group, formerly Demand Media Inc., is an American content company [2] that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. [ 3 ] [ 4 ] The company provides social media platforms for large company websites and distributes content with social media tools to web outlets.
Below, you'll find six of the best Apple Watch bands on the cheap. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in ...
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