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A cosmetics policy is a policy concerning the wearing of cosmetics, which may be required or forbidden in different places and circumstances. A cosmetics policy that applies to only one sex, such as a policy requiring women to wear lipstick or a policy forbidding men to wear nail polish, is considered a form of sex discrimination by some critics.
However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
This lipstick did not come in a tube; it was applied with a brush. Carmine dye was expensive and the look of carmine colored lipstick was considered unnatural and theatrical, so lipstick was frowned upon for everyday wear. Only actors and actresses could get away with wearing lipstick. In 1880, few stage actresses wore lipstick in public. [15]
That’s probably why lipstick lines from big-name celebrities, such as Rihanna and Halsey to Drew Barrymore, are so popular — offering the It’s National Lipstick Day: Here Are Our Favorite ...
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The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
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