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YELLOWPAGES.com, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages. SBC SMART Yellow Pages logo, 2002-2004
Yellowpages.com was founded in 1996 during the dotcom boom, by multiple cofounders, including CEO Dane Madsen. [4] Yellowpages.com became part of Globalgate, an ecommerce incubator and investment company in 1998, which sold the business to its largest investors in 2001. In late 2004, BellSouth Corp and SBC Communications Inc.
Yellow Pages Limited (formerly Yellow Pages Income Fund and Yellow Media) is a Canadian publication and internet services company that owns and operates Canadian properties and publications including Yellow Pages directories, YellowPages.ca, and Canada411.ca. Its online destinations reach approximately 9 million of unique visitors monthly and ...
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
In 2010 Whitepages' two biggest clients, Yellowpages.com and Superpages.com, cut their expenditures after Google ventured into local business searches. Subsequently, when profits plummeted, the company's investors became agitated, and Algard bought out Whitepages' investors for $80m.
Subscriber names are generally listed in alphabetical order, together with their postal or street address and telephone number.In principle every subscriber in the geographical coverage area is listed, but subscribers may request the exclusion of their number from the directory, often for a fee; their number is then said to be "unlisted" (US and Canada), "ex-directory" (British English), or ...
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