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  2. Consumer sovereignty - Wikipedia

    en.wikipedia.org/wiki/Consumer_sovereignty

    Consumer sovereignty is defined in the Macmillan dictionary of modern economics as: [7] The idea that the consumer is the best judge of his or her own welfare. This assumption underlies the theory of consumer behaviour and through it the bulk of economic analysis including the most widely accepted optimum in welfare economics, the Pareto optimum.

  3. Experimental economics - Wikipedia

    en.wikipedia.org/wiki/Experimental_economics

    Experimental economics is the application of experimental methods [1] to study economic questions. Data collected in experiments are used to estimate effect size, test the validity of economic theories, and illuminate market mechanisms. Economic experiments usually use cash to motivate subjects, in order to mimic real-world incentives.

  4. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory, also known as axiology and theory of values, is the systematic study of values.As the branch of philosophy examining which things are good and what it means for something to be good, it distinguishes different types of values and explores how they can be measured and compared.

  5. Ordinal utility - Wikipedia

    en.wikipedia.org/wiki/Ordinal_utility

    In economics, an ordinal utility function is a function representing the preferences of an agent on an ordinal scale. Ordinal utility theory claims that it is only meaningful to ask which option is better than the other, but it is meaningless to ask how much better it is or how good it is.

  6. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    Consumer Bill of Rights – Guidelines for consumer protection; Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing; Consumer culture – Lifestyle hyper-focused on buying material goods; Consumer ethnocentrism – Psychological concept of consumer behaviour

  7. Consumer unit (economics) - Wikipedia

    en.wikipedia.org/wiki/Consumer_unit_(economics)

    In economics, a consumer unit is defined as either (1) all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more ...

  8. Value (economics) - Wikipedia

    en.wikipedia.org/wiki/Value_(economics)

    Economic values are expressed as "how much" of one desirable condition or product will, or would be given up in exchange for some other desired condition or product. Among the competing schools of economic theory there are differing metrics for value assessment and the metrics are the subject of a theory of value .

  9. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith. [2]