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Image Description British English American English Longsleeve knit top jumper [1]: sweater [2] [3]: Sleeveless knit top sleeveless jumper, slipover, [4] knit tank top sweater vest [3]
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company.
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Tommy Hilfiger B.V. (/ h ɪ l ˈ f ɪ ɡ ər /; hil-FIG-ər), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. [3]
The Hypercolor business for the U.S. market was sold to The Seattle T-shirt Company in 1993; Generra kept the rights for the international market. [7] [8] The company emerged from bankruptcy in 1995 as a licensing business. [9] [10] The Generra name was acquired by Public Clothing Co. of New York in 2002. [11]
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