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Its sister publication, the web design-focused Creative Bloq blog, is estimated to receive over 10 million monthly readers according to analytics firm SimilarWeb. [5] The company, and its parent Future plc, were also known for their annual The Net Awards, which was an awards body recognizing outstanding achievements in the web development industry.
SFX magazine is published every four weeks by Future plc [3] [4] and was founded in 1995. [3] The magazine covers topics in the genres of popular science fiction, fantasy, and horror, within the media of films, [5] television, [6] video games, comics, and literature. [7]
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Print advertisements for the campaign were filled mostly with white space, with a small image of the Beetle shown, which was meant to emphasize its simplicity and minimalism, and the text and fine print that appeared at the bottom of the page listed the advantages of owning a small car.
The main sections included in each month's magazine include letters to the editor, previews & reviews, feature articles & artwork, pictures of computers owned by readers, flashbacks to old games, lists of PC builds to help people purchase new products and advertising.
Top Five - this column changes each month, detailing in a humorous manner 'top five' things about games, for example the 'top five shameless videogame rip-offs'. Infamous - a retrospective of a notable PlayStation title. Insane - subtitled "It should be a game", this section lampoons established game franchises and notable figures and characters.