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Metaphors require a deeper level of elaboration, thereby engaging the central route of processing. Kendall (2010) [86] suggests using metaphor in counseling as a valid method towards helping clients understand the message/psychological knowledge conveyed by the client. When the client hears a metaphor that resonates with them, they are far more ...
The peripheral route occurs when attitudes are formed without extensive thought, but more from mental shortcuts, credibility, and appearance cues. The route of persuasion processing depends on the level of involvement in the topic or issue. High involvement or elaboration increases central route processing especially when motivation and ability ...
The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low. [6] Steven Sloman produced another interpretation on dual processing in 1996.
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In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28] The central route pertains to an elaborate cognitive processing of information while the peripheral route relies on cues or feelings. The ELM suggests that true attitude change only ...
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People high in the need for cognition are more likely to form their attitudes by paying close attention to relevant arguments (i.e., via the central route to persuasion), whereas people low in the need for cognition are more likely to rely on peripheral cues, such as how attractive or credible a speaker is. People low in need for cognition are ...
The key factor in selecting the routes in ELM is involvement; how much a person thinks and invests in a subject to form an opinion. When a person is actively thinking and internally processing the content of a subject, elaboration is high and will most likely follow the central persuasive route.