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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
Viewers like to complain about the outrageous, demagogic and disingenuous negative television ads. But media gurus know these ads are effective.
Is it effective? One former senator thinks so. Former state Sen. Larry Martin, R-Pickens was voted out of the state house in 2016 after a wave of negative campaigning came the last week before ...
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. [4] Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. [5]
The National Citizens' Movement for Free Elections or NAMFREL is an election watchdog in the Philippines. It was the first and one of the most famous election watch campaigns. [1] It is known to have introduced non-partisan national election monitoring to the Philippines after exposing the issues involved with the 1986 snap elections. [2]
Tan has also spoken up about "red-tagging," a practice of government officials and supporters in the Philippines where activists and opposition are branded as communists or terrorists, and how it has negative effects on the participation of the youth in the climate movement in her country.