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Immersive commerce is an extension of e-commerce that focuses on improving customer experience by using augmented reality, virtual reality and immersive technology to create virtual smart stores from existing brick and mortar locations.
Virtual store research is an extension of the traditional methods of marketing research. [1] While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.
Amazon.com was a virtual business pioneer. As an online bookstore, it delivered and brokered bookstore services without a physical retail store presence; efficiently connecting buyers and sellers without the overhead of a brick-and-mortar location.
An effective store layout encourages consumers to shop the entire store [17] and view an extensive assortment of merchandise. [18] The most common forms of store layouts include grid layout, racetrack layout and free form layout. [18] Choosing a store layout depends on the type of store and the nature of the product sold. [18]
An online store may also be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile device-optimized website or software application ("app").
A virtual machine implements functionality of a (physical) computer with an operating system. The software or firmware that creates a virtual machine on the host hardware is called a hypervisor or virtual machine monitor. [2] Software executed on these virtual machines is separated from the underlying hardware resources.