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Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.
His illustrations of "large-headed" (nitōshin) baby-faced girls, first drawn for Japanese magazines in the mid-1950s, are credited with pioneering the contemporary culture and aesthetic of kawaii (lit. "lovable" or "cute"). [1]
The Japanese sense of "Lolita" also appears in lolicon (from "Lolita complex"), [133] [134] a term associated with Russell Trainer's novel The Lolita Complex (1966, translated 1969) and associated with otaku culture. The concept and genre of media reflects a blend between the aesthetic of kawaii and sexual themes in fiction. [124]
A typical kawaii metal composition combines the instrumentation found in various types of heavy metal music with J-pop melodies and a Japanese idol aesthetic. Kawaii metal's lyrical topics often contain kawaii (cute, lovable, kidlike) themes. [4] The Japanese girl group Babymetal is often credited with the creation and success of kawaii metal.
Burikko (ぶりっ子, sometimes rendered Burriko in English) is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. [1] [2] Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
Japanese aesthetics comprise a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). [1] These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful.