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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego signs a deal with McDonald's to deliver 25 million transparent bags of bricks for the Happy Meal. 1984: Lego Castle series is launched. Lego pneumatics are added to the Technic series. Lego Brazil is established. Lego Korea is established. 1985: Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund.
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Four middle-aged suspects were arrested in Southern California this week when officers found them in possession of roughly $300,000 worth of purloined Lego sets, according to the California ...
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Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.