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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
Jewel-Osco is a regional supermarket chain in the Chicago metropolitan area, headquartered in Itasca, a western suburb. [2] In 2007, the company had 188 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana. [1]
Central Grocers Cooperative, founded in 1917 as Central Wholesale Grocers, [1] was a retailers' cooperative based in Joliet, Illinois, near Chicago.It distributed both brand name and private label goods branded as Centrella and Silver Cup Value Buy to about 400 member-owner grocery stores in Iowa, Indiana, Illinois, and Wisconsin.
Safeway tried to imitate the model that had been successful in California, but Chicago's strong ethnic background did not mesh well with the California shopping experience. Between 2002 and 2007, Dominick's market share in the Chicago region declined from 24.4 percent to 14.5 percent (Jewel-Osco's 40.5 percent was the market's leader). [21]
The US incontinence market is forecast to reach a value of US$1.6 billion by 2017, driven by an aging population and a gradual breakdown of the taboo surrounding incontinence. These factors will contribute to increased numbers of people needing incontinence products which allow them to continue living their lives whilst experiencing the ...
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