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Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka which sold 11.3 million cases, to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. [16] Pernod Ricard launched a premium version of Royal Stag, called Royal Stag Barrel Select in December 2011 in India, Gulf and a few other Asian ...