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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Muhammad Ali was often dubbed the world's "most famous" person in the media. [354] [355] Several of his fights were watched by an estimated 1–2 billion viewers between 1974 and 1980, and his lighting of the torch at the 1996 Atlanta Olympics was watched by an estimated 3.5 billion viewers. [235] Muhammad Ali pop art painting by John Stango
Gene Kilroy first met Muhammad Ali in Rome at the 1960 Olympic Games. Ali was a light heavyweight medal hopeful for the U.S. known at the time as Cassius Marcellus Clay. Kilroy was in the Army.
Muhammad Ali vs. Ernie Terrell, billed as The Battle of Champions, was a professional boxing match contested on February 6, 1967, for the undisputed heavyweight championship. [1] The fight went 15 rounds, with Ali winning through a unanimous decision.
Battle Creek has been nicknamed "the Cereal City." In the turbulent 1960s, Battle Creek was not immune to the racial issues of the day. Dr. Martin Luther King spoke here, as did Sen. Hubert Humphrey, President Lyndon B. Johnson, and Heavyweight Champion of the world Muhammad Ali.
Biaggio Ali Walsh used to think about fighting only when someone wanted to see if the grandson of “The Greatest” was any good himself. Muhammad Ali is one of the biggest and best-known figures ...
Muhammad Ali vs. Antonio Inoki, a 1976 match in Tokyo between Ali and Japanese professional wrestler Antonio Inoki (now Muhammad Hussain Inoki) in 1976, was the first high-profile bout between a professional boxer and professional wrestler. [36]