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Cultural imperialism (also cultural colonialism) comprises the cultural dimensions of imperialism. The word "imperialism" describes practices in which a country engages culture ( language , tradition , ritual , politics , economics ) to create and maintain unequal social and economic relationships among social groups.
John Sinclair FAHA is a sociologist [1] of international media, communication and culture. Based in Melbourne, Australia, he is acknowledged internationally for his published work on the global television and advertising industries, particularly as they have developed in Latin America and Asia. He also writes on the media use of peoples in ...
Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
Radhika Parmeswaran holds an endowed Herman B. Wells chair at Indiana University, Bloomington. A professor and former chair of journalism there, Parameswaran has published in leading journals, contributing to analysis of the ways in which colonialism, nationalism and globalization shape the social construction of modernity and gender.
Hence he analyzes cultural objects to understand how imperialism functions: "For the enterprise of empire depends upon the idea of having an empire. . . and all kinds of preparations are made for it within a culture; then, in turn, imperialism acquires a kind of coherence, a set of experiences, and a presence of ruler and ruled alike within the ...
Some researchers argue that military and cultural imperialism are interdependent. Every war of Empire has relied upon a culture or "way of life" that supports it, and most often, with the idea that a country has a unique or special mission to spread its way of life around the world. Edward Said, one of the founders of post-colonial theory, said,
Hence do subaltern social groups create social, political, and cultural movements that contest and disassemble the exclusive claims to power of the Western imperialist powers, and so establish the use and application of local knowledge to create new spaces of opposition and alternative, non-imperialist futures.
With the inequalities issues, such as race, ethnic and class systems, social inequalities play a part within those categories. [11] The past half-century has witnessed a trend towards globalization. Within the media and pop culture, it has shaped individuals to have certain attitudes that involve race issues thus leading to stereotypes. [11]