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There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. [15]
A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along ...
The sandbox effect (or sandboxing) is a theory about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about [1] [2] since 2004, [3] but not confirmed, with several statements to the contrary.
For a given relation the backlinks of a page can be produced in-page. A series of queries, one for each relation (which seems cumbersome but can be put in a template like ), provides an in-page list of backlinks sorted by relation. Moreover, forward links and attributes of the resulting pages can also be provided, and also backlinks of backlinks.
User-generated content such as blog and forum comments with links can drive valuable referral traffic if it's well-thought-out and pertains to the discussion of the post on the blog. [10] However, these links almost always contain the Nofollow or the newer ugc attribute which signal that Google shouldn't take these into its ranking considerations.
A diagram of a link farm. Each circle represents a website, and each arrow represents a pair of hyperlinks between two websites. On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. [1]
Notice and take down is a process operated by online hosts in response to court orders or allegations that content is illegal. Content is removed by the host following notice. Notice and take down is widely operated in relation to copyright infringement, as well as for libel and other illegal content.
Unlike paid or manipulative linking, organic links are earned through the value of the content itself. [1] Organic links are more likely to appear in a context relevant to the subject of the target document, which makes them useful for search engines like Google Search that rank pages according to their links. [ 2 ]