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Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [3] [4] With makeup artist Laura Mercier, Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008. [ citation needed ] From 2009 to 2019, Gurwitch served on the boards of Drybar, Urban Decay, Tatcha, First Aid Beauty, La-Z-Boy and Dollar Shave Club .
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The brand is introducing its first new complexion launch in five years.
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