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For me, that push to overhaul all of my fancy and expensive bras came from seeing Walmart’s new Joyspun intimates, which will revive my bra collection with some much needed newness.
In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
Front-closure: Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts. Full-coverage cups usually have hook-and-eye instead of clasps. This is especially popular for big cup front-closure bras. Full-coverage: See Full-support bra below. Full-cup: Sometimes called full-support bras. Designed to offer ...
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The front closure detail on this bra makes it easy to put on and take off while offering enough support for daily use. Band sizes: 34 - 50 Cup sizes: B - H Notable 5-Star Review: