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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the United States and Germany. Mintel estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after Marks & Spencer, the Arcadia Group and Next. [99] Asda was the first supermarket to stock wedding ...
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In June 2024, Zuber Issa announced he will sell his 22.5% stake in Asda to TDR Capital which would make them the majority owner, controlling 67.5% of the company in the third quarter of 2024. [ 24 ] In September 2024, it was announced that Mohsin Issa would step-down as Asda's chief executive, with Lord Stuart Rose and TDR Capital's Rob ...
In October 2015, TDR Capital purchased a minority stake in Euro Garages. [25]In February 2016, Euro Garages formed a franchise partnership with KFC. [26]In October 2016, Euro Garages merged with TDR Capital's European Forecourt Retail group (EFR), to create Intervias Group, a new group comprising 1,450 locations, with a presence in the UK, France, the Netherlands, Belgium and Luxembourg.