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The product was so successful that Hanes increased their advertising outlay from $250,000 annually to $10 million in the first years. [7] Total sales in 1970 was reported as $9 million, rising to $110 million in 1973. [8] In 1972, L'eggs predicted they would move 100 million units, while spending 20 percent of their budget on promotion.
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
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