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An online research community (part of Research 2.0) is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.
Online communities present the problems of preoccupation, distraction, detachment, and desensitization to an individual, although online support groups exist now. Online communities do present potential risks, and users must remember to be careful and remember that just because an online community feels safe does not mean it necessarily is. [35]
The traditional definition of a community is of geographically circumscribed entity (neighborhoods, villages, etc.). Virtual communities are usually dispersed geographically, and therefore are not communities under the original definition. Some online communities are linked geographically, and are known as community websites.
A knowledge community is a community construct, stemming from the convergence of knowledge management as a field of study and social exchange theory.Formerly known as a discourse community and having evolved from forums and web forums, knowledge communities are now often referred to as a community of practice or virtual community of practice.
We are engaging with Wikipedia so that students can learn from the experiencing of joining, engage, contributing effectively to a large, complex, online community. Students will improve existing articles and then reflect on their experience joining the community by suggesting ways that Wikipedia might improve its own processes.
An online community of practice enables participants to read, submit and receive feedback from the community. Peripheral participants (lurkers) can still develop the knowledge and skills from communal resources that are necessary for novice practitioners. Veteran community members support novices, resulting in an atmosphere of mentorship.
One could argue that communities are either a form of quantitative or qualitative research, depending on the number of participants and the nature of the research tasks they undertake. Market research communities (MROC's) have seen a significant development in the U.S and are starting to reach the European market.
Social media began in the form of generalized online communities. These online communities formed on websites like Geocities.com in 1994, Theglobe.com in 1995, and Tripod.com in 1995. [1] Many of these early communities focused on social interaction by bringing people together through the use of chat rooms.