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The new system divides page rank by the total number of outgoing links irrespective of nofollow or follow links, but passes the page rank only through follow or normal links. Cutts explained that if a page has 5 normal links and 5 nofollow outgoing links, the page rank will be divided by 10 links and one share is passed by 5 normal links. [7]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
If you are an SEO practitioner who has come to Wikipedia seeking to increase the link popularity of your site or manage your client's reputation, first of all, welcome! Second, we hope you will learn more about how Wikipedia works , because we want you to be a productive member of our community, rather than a source of linkspam and bias .
Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...
The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).
Link spam is defined as links between pages that are present for reasons other than merit. [16] Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm.
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YouTube was founded as a video sharing platform in 2005 and is now the most visited website in the US as of 2019. [1] Almost immediately after the site's launch, educational institutions, such as MIT OpenCourseWare and TED , were using it for the distribution of their content.
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