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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
The industry established a body, Industry Number Management Services (INMS) Ltd, to allocate individual numbers and administer the centralised reference database of all allocated local rate and freephone numbers. [1] Vanity numbers, such as phonewords or short 13- series shared-cost service numbers, are made available by auction.
In the early 1980s, Bell Labs received a patent for what became AT&T's "Advanced 800 Service", a computer-controlled system where any toll-free number could point to any destination number, such as to a small business local number instead of a special InWATS line, and an itemized bill generated only for the calls the business actually received.
A toll-free vanity number, custom toll-free number, or mnemonic is easy to remember; it spells and means something or it contains an easily recognized numeric pattern. An easily remembered number is valued as a branding and direct response tool in business advertising.
All seven digits were available to construct vanity numbers or phonewords. As toll-free telephone numbers, vanity 800 numbers support flexible call tracking which allows businesses to determine where their incoming call traffic is coming from, build a database of leads, access demographic information on callers, allocate personnel based on ...
Telephone numbers starting with the digits 555 are assigned to subscribers as ordinary numbers. Hungarian taxi company Tele5 Taxi uses 555-5555 as a vanity number, [22] while at least one company specializing in vanity numbers [23] sells cell phone numbers starting with the digits 555 for a premium rate, capitalizing on their fame in American ...
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