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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Various other terms exist (scally cap, [1] cabbie cap, driver cap, golf cap, [2] longshoreman cap, ivy cap, jeff cap, [3] train engineer cap, sixpence, etc.) Flat caps are usually made of tweed, plain wool, or cotton, while some are made using leather, linen, or corduroy. The inside of the cap is commonly lined for comfort and warmth. [4]
Paul Newman wearing casual Ivy League outfit in 1954, comprising chino pants, polo shirt, and sportcoat. Ivy League is a style of men's dress, also known as Ivy Style , popular during the late 1950s in the Northeastern United States , and said to have originated on college campuses, particularly those of the Ivy League .
Wide-brimmed "saucer hats" were shown with the earliest New Look suits, but smaller hats soon predominated. Very short cropped hairstyles were fashionable in the early 1950s. By mid-decade hats were worn less frequently, especially as fuller hairstyles like the short, curly poodle cut and later bouffant and beehive became fashionable.
For one, the metal rivets around the pockets serve to secure the pants' common stress points, making for more durable workwear since they were patented by Levi Strauss & Co. in 1873.
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