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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates the usage of keywords to help search engines direct users to websites that meet their search criteria. There are various ways through which websites come up with article ...
A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...
A content farm or content mill is a company that employs freelance creators or uses artificial intelligence (AI) tools to generate a large amount of web content specifically designed to satisfy algorithms for maximal retrieval by search engines, a practice known as search engine optimization (SEO).
For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%. They contain more specific details and have longer word counts (2-5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.
Content Writing Services for IT Sector — Content required by IT industry include blogs, info graphics, buyer's guides, pricing guides, White papers, software comparison content, Software product analysis, case studies, technical content, email marketing content, podcasts, research articles, surveys, eBooks, marketing content, guest blogs ...