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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. [8] The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame. [9]
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The resulting explosion caused a raging inferno within minutes, as the contents of the rum vats fed the flames. There were 63 vats of rum and spirits each containing 10,000 gallons. [ 1 ] This spectacular fire drew a large crowd of spectators and police cordoned off the area due to the intense heat.
The port is a destination for ships from Australia and overseas. It is predominantly used for out shipping raw sugar, other goods related to that industry, such as Bundaberg Rum and molasses and importing Gypsum to supply a Knauf factory situated adjacent. [3] [4] Bundaberg Port is wholly owned and managed by the Gladstone Ports Corporation.
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.