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  2. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    The framing effect is the tendency to draw different conclusions from the same information, depending on how that information is presented. Forms of the framing effect include: Contrast effect , the enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object.

  4. Ponzo illusion - Wikipedia

    en.wikipedia.org/wiki/Ponzo_illusion

    Another explanation is the "framing-effects hypothesis", which says that the difference in the separation or gap of the horizontal lines from the framing converging lines may determine, or at least contribute to the magnitude of the distortion. The Ponzo illusion is one possible explanation of the Moon illusion, as suggested by Ponzo in 1912. [3]

  5. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    An example of mental accounting is people's willingness to pay more for goods when using credit cards than if they are paying with cash. [1] This phenomenon is referred to as payment decoupling. Mental accounting (or psychological accounting ) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process ...

  6. Construal level theory - Wikipedia

    en.wikipedia.org/wiki/Construal_level_theory

    An example of construal level effects would be that although planning one's next summer vacation one year in advance (in the distant future) will cause one to focus on broad, decontextualized features of the situation (e.g., anticipating fun and relaxation), the very same vacation planned to occur very soon will cause one to focus on specific ...

  7. Framing (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Framing_(social_sciences)

    Entman's [17] conceptualization of framing, which suggests frames work by elevating particular pieces of information in salience, is in line with much early research on the psychological underpinnings of framing effects (see also Iyengar, [22] who argues that accessibility is the primary psychological explanation for the existence of framing ...

  8. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.

  9. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1] The impact of context effects is considered to be part of top-down design. The concept is supported by the theoretical approach to perception known as constructive perception. Context effects can ...