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Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials.
In 1959, Kurt Ziebart started the Auto Rustproofing Company with two other investors, and opened the first shop bearing the proprietary Ziebart name on Harper Avenue in Detroit. [4] [8] In 1963, he sold his rustproofing company to an investor group. In 1962, Ziebart's first international location was opened in Windsor, Ontario, Canada. [4] [9]
] Some firms galvanized part or all of their car bodies before the primer coat of paint was applied. [citation needed] If a car is body-on-frame, then the frame (chassis) must also be rustproofed. In traditional automotive manufacturing of the early- and mid-20th century, paint was the final part of the rustproofing barrier between the body ...
That is when he developed the process to rust proof automobiles. The process is often called "Ziebart-ing" or "Ziebart-ed", the generic term for rustproofing. [3] [4] in 1959, he founded Auto Rustproofing Company with two other investors, and opened the first shop in Detroit on Harper Avenue. [5] The company's first franchise was sold in 1962. [5]
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George W. Romney's leadership focused the company on the compact car, a fuel-efficient vehicle 20 years before there was a real need for them. [18] This gave Romney a high profile in the media. Two core strategic factors came into play: (1) the use of shared components in American Motors products and (2) a refusal to participate in the Big ...