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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
A quick eBay search on Sunday showed a pair of the shoes going for just short of $5,000. One Maga supporter claimed to have paid $9,000 bidding on an autographed pair. ... “Trump Sneakers are ...
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Another of Taylor's promotional tools was the annual Converse Basketball Yearbook, which he developed in 1922 and was enlarged in 1929. [1] The yearbook commemorated the best players, trainers, teams and the greatest moments of the sport, as well as providing good publicity for Taylor's clinics and the Converse company's All Star basketball ...